Simply stated, counterfeiters can’t attack what they can’t see, copy or predict, making our flagship dynamic authentication technology, SmartID™, a moving target for counterfeiters.

Utilizing our patented dynamic technologies integrated with our covert security applications, SmartID™ secures high-risk assets by providing triple-criterion authentication - all verifiable instantly via any mobile device, computer or the like.

Real-Time Dynamic Authentication: Based upon embedded, proprietary mathematical algorithms, dynamic encryption and real-time sync, SmartID™ is integrated directly with our forensic technologies delivering real-time authentication in seconds - accessible and verifiable by both the consumer and manufacturer, anywhere in the world, at anytime. With the ability to deploy over one trillion SmartCodes™ at the unit-level, quadrillions of SmartCodes™ can be embedded into product lines making SmartID™ a Permanent Barrier to Counterfeiting.

• Unpredictable Mathematical Algorithms
• Proprietary Forensic Markers
• Real-Time Dynamic Authentication
• Embedded Encryption
• Cost-Effective
• Can Not Be Seen, Predicted or Circumvented
• 100% Transparent to User
• Enforcement Evidence Tracking
• Easy Integration with Current Methods
• Heuristics Reporting With Threat Map Integration

Please Note: The brief overview above is neither comprehensive nor detailed so we may preserve our client's security and ensure the integrity of our technologies and programs. To continue learning about SmartID™, you must be logged in with an approved account before accessing further information. Login Now>>>

SmartID™ - Dynamic Authentication
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Why Outdated "Static" Authentication Practices Are Easy Targets For Counterfeiters.

Direct Authentication Degradation & Failure:

The success of basic holograms and serialized labels as an anti-counterfeiting measure has degraded and failed over time due to low-cost reproductive equipment and unregulated mass-suppliers available all over the world and the Internet. Almost anyone can get a hologram printing machine now, often for less than $10,000, or simply order duplicates of a master hologram from dozens of hologram-making companies throughout the world. These practices are also "Static" and easily copied.

"Twenty years ago, the technology to duplicate holograms was carefully guarded where now it's widely diffused," says Ed Dietrich, who has worked on hologram security issues for more than 20 years. "There are lots of little companies in China, for example, that make holograms now -- not to say that's good or bad, just that the technology is degraded."

As clearly demonstrated today, counterfeiters are now applying knock-off holograms on their products with fake serial numbers, making it almost impossible for the consumer to tell the difference between real and fake products. In some cases, counterfeiters even put holograms on fake products when the genuine versions have none! Clearly, businesses and consumers cannot rely on holograms, high-tech labels or serial numbers to help keep the public safe from fakes.

Barcoding and RFID Degradation & Failure:

Barcodes were not developed to fight counterfeiting. In fact, barcodes are of little use without electronic point of sale systems and proper readers, none of which is accessible by the consumer. Nevertheless, the presence of a barcode on a genuine product provides the consumer with additional assurance, as it is reasoned that only genuine products with wide circulation warrant the burden of Global Trade Identification Number (GTIN) and barcode acquisition. Such assurance can be misplaced as a simple barcode can be photocopied, and barcode readers will identify the product as genuine.

The same is true with 1D, 2D and 3D QR Code symbologies for barcode representation. RFID has also hit snags in its road to replacing barcodes. Chief concerns revolve around privacy, tag costs, complicated logistics and poor read rates. Deploying a global anti-counterfeit barcoding or RFID system is impractical, as it requires an efficient electronic reader & backbone system not accessible by the consumer.

To learn more about why "static" practices fail, please click here.