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SmartID Technologies engineers and develops its own line of authentication technologies providing an array of covert, overt, forensic and digital brand protection and product authentication solutions. As the inventor and developer of these unique technologies, we have the ability to apply our diverse technologies to solve the complex issues of counterfeiting, diversion, piracy, fraud and the like, ensuring we are a trusted partner of many leading brand owners and governments.
Multiple, Integrated Solutions: Unlike other companies, SmartID Technologies has the capability to deploy multiple solutions integrated from within our own organization. As an example, ask an ink, label or substrate manufacturer to respond to a modern counterfeiting threat and they invariably do so from the confines of their dated offerings with holograms, color-shifting ink, serialization techniques and like approaches that are easily defeated in today's complex world of counterfeiting and piracy.
Today, counterfeiters are no longer constrained by a narrow product focus when they look for specific security features to defeat. The increased sophistication of counterfeiters exposes the weaknesses of traditional security product suppliers as their narrow solution methods fail to provide the advanced security necessary to protect brand owners from loss.
Dynamic Authentication, Forensic and Covert Technologies: Working closely with our clients we identify vulnerabilities that threaten brand integrity, its value, and increased liability by designing, implementing, managing and monitoring our suite of protection solutions in-house. Our deep expertise in integrating our proprietary and patented covert, overt, forensic, and dynamic authentication methodologies enables us to formulate effective solutions for even the most demanding high risk authentication needs.
Responsible Brand Management
It’s clear: Manufacturers are under attack. The challenge of protecting products from counterfeiting is fundamental to the stability of a company’s bottom line.
Consequently, manufacturers bear a heavy responsibility to ensure that their products are protected from counterfeiting, yet easily authenticated by all who need to do so to maintain public trust.
Sadly, the counterfeiter has little regard for such trust. Instead they exploit it mercilessly and deceive the consumer through the provision of sub-standard goods. Having done so, they leave the brand owner to pick up the pieces.
With our extensive experience in the protection of assets and manufacturing of products, we have a distinct and intimate understanding of the issues facing industries today.